Meta's AI assistant Muse is now available on Mac, where it can act within native apps — files, messages, calendar, notes, and mail. The Mac release follows mobile and web launches earlier in September 2026 that topped the U.S. App Store. The move lands amid intensifying consumer AI agent competition with players like Instinct, reportedly raising at a $10 billion valuation.
A former WIRED AI reporter gives a hands-on review of Instinct, an invite-only agent that works over iMessage and WhatsApp, after finding Claude Cowork underwhelming. Instinct booked restaurant reservations and canceled a flight for a roughly $550 refund, but the piece catalogs serious privacy, security, and billing risks. Its rise coincides with Meta's Muse assistant topping Apple's App Store despite a serious launch vulnerability.
A former WIRED AI reporter gives a hands-on review of Instinct, an invite-only agent that works over iMessage and WhatsApp, after finding Claude Cowork underwhelming. Instinct booked restaurant reservations and canceled a flight for a roughly $550 refund, but the piece catalogs serious privacy, security, and billing risks. Its rise coincides with Meta's Muse assistant topping Apple's App Store despite a serious launch vulnerability.
Mark Zuckerberg is publicly pitching AI as the future of Meta's ad revenue, but his own AI-powered ad tools are producing gibberish and mangled product images, such as turning a dress into a shirt and trousers. Reuters characterized the pitch as more ad than substance, while Business Insider, eMarketer, and MediaPost confirmed the tool failures, some of which stem from bugs that enable features without user consent.
Mark Zuckerberg is publicly pitching AI as the future of Meta's ad revenue, but his own AI-powered ad tools are producing gibberish and mangled product images, such as turning a dress into a shirt and trousers. Reuters characterized the pitch as more ad than substance, while Business Insider, eMarketer, and MediaPost confirmed the tool failures, some of which stem from bugs that enable features without user consent.
A Verge column recounts how Instinct launched its AI agent in August with an invite-only, no-marketing playbook and became the buzziest agent in AI via a text-message interface handling tasks like DMV appointments and follow-up emails. Big Tech entrants Muse and later Dots now offer similar products from far larger companies, putting the startup's position in doubt.
A Verge column recounts how Instinct launched its AI agent in August with an invite-only, no-marketing playbook and became the buzziest agent in AI via a text-message interface handling tasks like DMV appointments and follow-up emails. Big Tech entrants Muse and later Dots now offer similar products from far larger companies, putting the startup's position in doubt.
Muse is Meta's agentic AI assistant, available on iOS, iPad, and Mac. LLMs power its agent capabilities for tasks like organizing, competing with OpenClaw, ChatGPT's Dots, and Grok Bot. It reached the top free app in Apple's App Store weeks after launch.
Muse is Meta's agentic AI assistant, available on iOS, iPad, and Mac. LLMs power its agent capabilities for tasks like organizing, competing with OpenClaw, ChatGPT's Dots, and Grok Bot. It reached the top free app in Apple's App Store weeks after launch.